Feelings for Tiffany
As we’ve mentioned before on Janus Thinking, Tiffany is a company that seems to be doing it right. There’s a fine line between courting young consumers with lower prices (to make buying Tiffany a...
View ArticleConnoisseurship Trends: Value
When we initially envisaged this connoisseurship series, we thought there would just be four posts (the definition of connoisseurship, aspects with which to engage an object, connoisseurship’s academic...
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Tiffany and Swatch announce a 20 year pact
This week Tiffany and the Swatch Group announced a new partnership lasting at least 20 years that will expand Tiffany’s small watch business into “one of the most important watchmakers in the world in...
View ArticleeBay 1, Tiffany’s 0
Tiffany was in the news this week, not for a new line of diamond rings or earrings but because it lost the long-running lawsuit it’s had with eBay about the sale of counterfeit Tiffany goods on the...
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New, old trend emerging on the diamond market
A new trend is emerging on the diamond market, where rough unpolished diamonds now are being sought after by diamond dealers and used by jewellery designers for their character, uniqueness and...
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Tiffany & Co pushes into China with a new digital approach
Every week it seems a different luxe brand is making a push into China. This week it’s diamond retailer Tiffany & Co, with a new digital through-the-line campaign for its Tiffany Keys collection....
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Tiffany launches iPhone App
Last year I wrote about Chanel and Net-a-Porter apps making it to the iPhone. Since then, more luxury companies are expanding their marketing efforts and finally embracing the online sphere. Today...
View ArticleVan Cleef & Arpels’ Luxury App for the iPhone
More and more luxury companies are creating mobile phone applications to sell their wares and expose their brand–Tiffany & Co. just released their engagement ring finder iPhone app earlier this...
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Is it possible to keep online luxury exclusive?
Following up on my recent post about luxury companies going online, the Economist has posted an interesting article on luxury companies going online. Some companies, like Tiffany & Co., are doing...
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Tiffany & Co – Where the Heart leads the Head
I have written previously about luxury brands’ adoption of digital campaigns, for example designer Marc Jacobs’ MarcFam which encourages consumers to interact with the brand online via Twitter and...
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